You’ve chosen a craft market to attend, your fees are paid, your items are ready(ish) - but how will you set up a beautiful enticing display for potential customers? With a million and one other things to do the answer may be ‘who knows?’ - so here are some handy tips to help with your next market display.
These are a few tips and tricks that I have used over my years displaying at markets, designing displays for shops and styling inside of shops too.
Height - Most stalls, regardless of what you sell, will look better with varying heights to help display your items rather than all being on a flat surface. You don’t have to have anything fancy to do this, I used to use old cardboard boxes wrapped in lovely wrapping paper (see the 2016 Etsy in Bristol pop up shop window display for evidence!). This is a really inexpensive way to add depth and interest to the basic layout of your market table. You can also invest in acrylic stands (I have used these from Morplan) or a larger sturdy wooden stand if your budget allows for this.
Alignment - symmetry is your friend. In a sea of amazing and overwhelming choice at markets I always think that an ordered and considered display really stands out. Even if each of your items is unique, you can still create balance and symmetry by having similar shaped items or coloured items together, laid out evenly. I don’t think this needs to be rigid, I just find that my eye is drawn to order when I am in surrounded by lots of choice. I wonder if there’s some psychology behind this? Answers on a postcard!
Signage - beautiful on brand signs will really elevate your aesthetic and create a professional impression to customers. There are so many options to choose from, banners from Vistaprint, A4 signs you can print yourself, lasercut wooden signs or even small acrylic frames to display your business cards. I love Ellie from Little Paisley Designs market stalls, they look so warm, interesting and professional, like a little pop up Anthropologie store which appeals to me on so many levels!
Make sure that any signage fits cohesively with your brand identity, including colours and the choice of materials. For instance as much as I love green glitter it wouldn’t be the right choice for my market stall display.
Props - chosen carefully and without dominating a display, carefully curated props can really enhance your craft stall. I always like to use fresh or dried flowers in little posy arrangements to complement the delicate and pretty nature of my jewellery in my signature pastel colours (like the ones pictured below made for me by the gorgeous Lucy Coco Floristy for Etsy Made Local). Using dried flowers will give you more longevity and you could use them in product photos too. I’ve also styled pop up shops using small succulents on glass and ceramic white tiles (sourced from Ikea and B&Q!). Props don’t need to be expensive, usually you can find items at home or items that you use to style your photographs. I love to hunt for potential props at DIY stores (wallpaper samples to wrap on boxes, paint samples to paint offcuts of wood, tile samples for displaying things). If you’re selling jewellery then don’t forget to take a mirror so that customers can try on your designs and see them (also don’t forget to take cleaning things like a duster and some Mr Sheen for the mirror, I speak from experience!).
Have you seen any amazing market stalls or shops lately? Let me know, I always love to discover new designer and makers.